Justin Hind, Dominique Hind, and Steve Knowles, who previously founded WiTH Collective and Accordant, both acquired by Dentsu, have launched a new agency venture called REUNION.
The agency branding was anchored on how REUNION connects strategy, creative, tech, customer experience, performance and media into a unified solution.
An interim branding was created for launch, but a full brand was required, and I was called in.
Client
Reunion Agency
What was delivered
Brand identity
Brand system
Graphic devices
REUNION Ribbon
The logo uses a five-lined ribbon that twists, weaves and folds back on itself. This ribbon quickly became a graphic device with lots of potential and possibilities.
The converging of multiple ribbons into one represents Reunion Agencies’ approach to combining the different streams of Creativity, Data, Strategy and Media into focused and effective solutions for their clients.
Playing the data field
The agency's ethos is based on connected thinking and exceptional ideas born out of rich data insights.
The Reunion ribbon is shown weaving amongst and flowing along the rigid data field to visually describe this interplay between data and creativity.
Rich colour palette
REUNION agency is full of vibrant personalities and talent, and this needed to be captured in a family of colours that would allow the agency to tailor presentations and dial-up and down client proposals to the required approach.
A set of gradients were also created, just because they were cool.
