Rothfield in Motion

Here are four animations of the Rothfield wordmark, each informed by the brand strategy, personality, and visual language. Each includes an entry and exit sequence. The hold on the wordmark will be extended in the final version; it’s shortened here for preview purposes. We’ve also included a sample of a ‘People in Motion’ image, subtly animated.

Rothfield wordmark animation A — Guided alignment

MP4 (1.5 mb) | Pro Res (33.1 mb)

Rothfield wordmark animation B — Precision instrument

MP4 (6.2 mb) | Pro Res (64.7 mb)

Rothfield wordmark animation C — The Grid

MP4(10.9 mb) | Pro Res(732.4 mb)

Rothfield wordmark animation D — Controlled flow

MP4 (1.5 mb) | Pro Res (29.7 mb)

Rothfield ‘People In Motion’ animation A — Amanda

MP4 (32.1 mb) | Pro Res (890.7 mb)