Landor & Fitch were invited to pitch for the Tennis Australia rebrand after the success of their work for the Australian Open. 

The existing brand was starting to show its age, and Tennis Australia knew it was time for a change, but it also didn't want a complete revolution. They asked that the pitch brand pay homage to the previous brand, mainly in shape. 

My role was as Creative Director on this project, and I was incredibly happy with what the team and I created.